News for 'digital marketing'

India's Foreign Policy Needs Strategic Expansion

India's Foreign Policy Needs Strategic Expansion

Rediff.com12 Aug 2025

The era where nations thrived through rigid alignments is giving way to an age where the connective State defines power. For India, that era has arrived, points out Dr Nishakant Ojha.

18K orders per min: Amazon India's Prime Day sale hits record high

18K orders per min: Amazon India's Prime Day sale hits record high

Rediff.com22 Jul 2025

Amazon's latest Prime Day sale event broke records with over 18,000 orders per minute - a 50 per cent jump from 2024. Nearly 70 per cent of new memberships came from Tier-III cities.

Lava dials up ambitions for smart wearables market

Lava dials up ambitions for smart wearables market

Rediff.com20 Aug 2024

With the recent launch of smartwatches, home-grown smartphone maker Lava is looking to secure a strong foothold in the Indian wearables market. The company aims to capture up to 20 per cent of this segment over the next few years, according to a senior executive.

Rentals on rise: Robust office space demand set to benefit landowners

Rentals on rise: Robust office space demand set to benefit landowners

Rediff.com19 Aug 2025

Office space owners are looking at good times ahead as rentals are expected to rise due to demand for Grade A office spaces outpacing supply that has been sluggish due to construction delays, long gestation periods and developers' interests shifting to residential.

Jio Financial gets Sebi nod for mutual fund business

Jio Financial gets Sebi nod for mutual fund business

Rediff.com27 May 2025

Jio BlackRock Asset Management Pvt Ltd, a 50:50 joint venture between Jio Financial Services Ltd (JFSL) and US-based BlackRock, has received regulatory approval from the capital market regulator Sebi to commence operations as an investment manager for its mutual fund business. The Securities and Exchange Board of India (Sebi), vide letter dated May 26, 2025, has granted the certificate of registration to 'Jio BlackRock Mutual Fund' and approval to Jio BlackRock Asset Management Private Limited to act as the Asset Management Company for Jio BlackRock Mutual Fund, JFSL said in a regulatory filing.

LIC earmarks Rs 600 crore for digital shift; to be 'paperless' in 2 years

LIC earmarks Rs 600 crore for digital shift; to be 'paperless' in 2 years

Rediff.com19 Sep 2024

State-run Life Insurance Corporation of India (LIC) has committed Rs 600 crore for its digital transformation journey, Sunder Krishnan, chief risk officer said on Wednesday. The insurance giant is also aiming to become completely "paperless" in two years. "We have hired a large system integrator for more than Rs 400 crore, a consultant for digital transformation for Rs 100 crore, and Rs 100 crore for agency transformation.

Gen Z Upskills With GenAI For Career Boost

Gen Z Upskills With GenAI For Career Boost

Rediff.com1 Aug 2025

Those looking to reskill or upskill are signing up for courses covering the fundamentals of AI and machine learning, design basics, GenAI use cases for software development, and coding in various languages.

'Coming Months Could Be Eventful For Markets'

'Coming Months Could Be Eventful For Markets'

Rediff.com15 Jan 2025

'The shifts in US involvement in global conflicts and geopolitical alliances could introduce uncertainties.'

'Money Is Not A Problem For Me'

'Money Is Not A Problem For Me'

Rediff.com10 Sep 2025

'I can sanction projects worth Rs 20 trillion annually as of today.' 'But my system is only capable of executing projects worth Rs 3 trillion to Rs 4 trillion.'

'There's No Such Thing As A Permanent Job Anymore'

'There's No Such Thing As A Permanent Job Anymore'

Rediff.com26 Jun 2025

'There are still plenty of jobs out there -- but not enough people with the right skills to fill them.'

India, UK trade deal will unlock thousands of jobs

India, UK trade deal will unlock thousands of jobs

Rediff.com24 Jul 2025

India and the UK on Thursday inked a landmark free trade agreement (FTA) that will cut tariffs on British whisky, cars and an array of items, besides boosting bilateral trade by around $34 billion annually.

SBI@70: Who Says The Elephant Can't Dance?

SBI@70: Who Says The Elephant Can't Dance?

Rediff.com7 Jul 2025

While a giant, it's a nimble-footed one, and is growing at a speed that even some of its private sector peers find enviable.
Between FY18 and FY24, it doubled its balance sheet. Despite being a late entrant in some segments, it has been able to grab market share, observes Tamal Bandyopadhyay.

GST rejig: Consumer stocks are top investment pick

GST rejig: Consumer stocks are top investment pick

Rediff.com19 Aug 2025

The proposed reforms in goods and services tax (GST) announced by the government last week, coupled with the eighth pay commission dole-out, is likely to push consumption-driven stocks - such as air conditioners (ACs), select automobiles, fast-moving consumer goods (FMCG), retail, and counters of quick-service restaurants (QSRs) - into higher orbit over the next few months, believe analysts.

'Short-Term Panic Influences Investor Behaviour'

'Short-Term Panic Influences Investor Behaviour'

Rediff.com21 Jul 2025

'Investors who remain calm, consistent, and disciplined through short-term volatility are usually the ones who benefit most in the long run.'

Pakistan launches bitcoin reserve in presence of Trump's sons

Pakistan launches bitcoin reserve in presence of Trump's sons

Rediff.com29 May 2025

In a major initiative, Pakistan has announced the establishment of its first government-backed Strategic Bitcoin reserve as it invited investment in the country's crypto markets.

Festive Hiring To Generate 2 Lakh Jobs

Festive Hiring To Generate 2 Lakh Jobs

Rediff.com16 Jul 2025

Hiring activity has gained momentum in anticipation of upcoming festivals like Raksha Bandhan, Dussehra, Diwali, seasonal sales and the wedding season.

Modi slams 'Lutyens Jamaat, Khan Market Gang' over British-era dance ban

Modi slams 'Lutyens Jamaat, Khan Market Gang' over British-era dance ban

Rediff.com1 Mar 2025

Prime Minister Narendra Modi asserted that his "vocal for local" campaign is bearing fruit as Indian products are going global and making their presence felt across the world. He said that India was becoming the land of infinite innovations, finding affordable solutions and offering them to the world. The prime minister also highlighted the country's rising defense products, electronics, automobile sector, and the success of superfoods, Ayush products, and yoga. He said India should be presented to the world as it is, without any bias. Modi said that the country was now emerging as a manufacturing hub and a "factory of the world." He added that India was creating solutions that were affordable, accessible, and adaptable, and offering them to the world without gatekeeping.

'Hard for traditional BPM firms to invest big in AI'

'Hard for traditional BPM firms to invest big in AI'

Rediff.com28 Jul 2025

'There is a shift in what customers are thinking about in the long term and better planned structures are going to emerge as winners.'

'Spend Less Time Doomscrolling On Instagram'

'Spend Less Time Doomscrolling On Instagram'

Rediff.com23 Jul 2025

'People who really are at the frontier of using AIs are going to be way more employable than people who are not.'

Amazon to invest Rs 2,000 cr in India to expand logistics, improve safety

Amazon to invest Rs 2,000 cr in India to expand logistics, improve safety

Rediff.com20 Jun 2025

Amazon will invest more than Rs 2,000 crore (about $233 million) in India in 2025 as it strengthens its logistics and safety standards, said the ecommerce company on Thursday.

Vietnam's VinFast opens eSUV bookings on Tesla's big day

Vietnam's VinFast opens eSUV bookings on Tesla's big day

Rediff.com16 Jul 2025

VF 7 and VF 6, as the models are called, will go on sale in August after the inauguration of VinFast's plant in Thoothukudi in Tamil Nadu, and deliveries will follow later.

'Our Nifty Target For December Is 26,500'

'Our Nifty Target For December Is 26,500'

Rediff.com24 Jun 2025

'We continue to view India as a standout within EM.'

Top 10 Careers in Arts and Humanities After Class 12

Top 10 Careers in Arts and Humanities After Class 12

Rediff.com9 Jun 2025

From event planning to digital arts, career coach Nayagam PP offers a list of exciting courses you can pursue after Class 12.

As markets gather steam, small, midcaps pip bluechips

As markets gather steam, small, midcaps pip bluechips

Rediff.com4 Dec 2024

Small and midcaps are leading the charge in the latest market rebound. Since November 21, when the benchmark S&P BSE Sensex and the National Stock Exchange Nifty hit their recent lows and slipped into correction territory, the Nifty Smallcap 100 index has risen by 8 per cent, while the Nifty Midcap 100 has gained 5.7 per cent. Meanwhile, the Nifty 50 index has risen by 4.7 per cent during this period.

There is more room for monetary policy easing, says Finance Ministry

There is more room for monetary policy easing, says Finance Ministry

Rediff.com29 Jul 2025

With inflation comfortably below the Reserve Bank of India's (RBI's) 4 per cent median target and likely to undershoot its 3.7 per cent projection for 2025-26 (FY26), there is room for the monetary policy easing cycle to be sustained, the Finance Ministry said on Monday. The comments, featured in the ministry's Monthly Economic Review for June 2025, assume significance ahead of the Monetary Policy Committee (MPC) meeting of the Reserve Bank of India (RBI) scheduled to begin from August 5.

Digital payments in India to double to $7 tn by 2030

Digital payments in India to double to $7 tn by 2030

Rediff.com14 Jul 2024

With digital adoption fast gaining currency, India is likely to see retail digital payments double to $7 trillion by 2030 from current levels, a study by Kearney and Amazon Pay said. In the report 'How Urban India Pays', Kearney-Amazon Pay said strong adoption of digital payments in online purchases has potentially led to a permanent shift in consumer behaviours, fuelling offline adoption as well.

Best Business Ideas Under Rs 1 Crore

Best Business Ideas Under Rs 1 Crore

Rediff.com10 Feb 2025

India's e-commerce market alone is projected to reach $200 billion by 2026, making it a prime industry for ambitious entrepreneurs, explains rediffGURU Harsh Bharwani.

Need to shift from fortnightly to real-time credit reporting: RBI DG

Need to shift from fortnightly to real-time credit reporting: RBI DG

Rediff.com3 Jul 2025

There is a need for real-time or near real-time credit reporting, instead of the current fortnightly system, to improve underwriting precision, enable timely reflection of borrower actions such as loan closures or repayments, and deliver a superior consumer experience, Deputy Governor of the Reserve Bank of India (RBI), M Rajeshwar Rao said on Wednesday.

Father's Day: 'Discovered A Type of Love I Never Knew I Had In Me'

Father's Day: 'Discovered A Type of Love I Never Knew I Had In Me'

Rediff.com13 Jun 2025

'Before my daughter was born, I was focused on my career and my ambitions. Now, everything, every decision, every thought is centred around Aashita,' first time father Pankaj Jeswani tells Mayur Sanap.

Future of digital payments in India

Future of digital payments in India

Rediff.com20 Mar 2024

'The focus needs to shift towards the ability to collect payments, particularly in tier-3 to tier-4 areas where acceptance is still lacking.'

Startups Could Hire 100,000 To 200,000

Startups Could Hire 100,000 To 200,000

Rediff.com7 Jul 2025

Hiring demand is strongest for high-impact technology and product roles, particularly DevOps engineers, product managers, and full-stack developers.

Wine maker Sula Vineyard eyes double-digit growth on premiumisation

Wine maker Sula Vineyard eyes double-digit growth on premiumisation

Rediff.com24 Jun 2024

Raising toast to 25 successful years, India's largest wine maker Sula Vineyard is eyeing a sustained double-digit growth in revenue over the next five years, buoyed by growth in the premium and elite categories and expansion of its new ranges. It was during Covid that the vineyards shifted focus to its own brands and pivoted towards growing the premium and elite segment of the market.

IndiGo Q1 profit skids 20%; sees 12% passenger growth

IndiGo Q1 profit skids 20%; sees 12% passenger growth

Rediff.com30 Jul 2025

The country's largest airline IndiGo on Wednesday reported a 20 per cent decline in profit after tax at Rs 2,176.3 crore for the June quarter as airspace curbs and overall challenging operating environment crimped its bottom line even as the carrier flew 12 per cent more passengers during the period.

RBI considers fresh guidelines to curb mis-selling

RBI considers fresh guidelines to curb mis-selling

Rediff.com10 Jun 2025

Concerned over the rise in mis-selling of products by banks and non-banking financial companies (NBFCs), the Reserve Bank of India (RBI) is examining whether to come up with norms to curb such practices. Observing that pushing financial products, such as insurance, indiscriminately to unaware consumers may be detrimental to their well-being, RBI Deputy Governor M Rajeshwar Rao said, "We are examining whether it necessitates framing of guidelines to address mis-selling of financial products and services by REs (regulated entities)."

'Pressure On Dollar May Continue In Near Term'

'Pressure On Dollar May Continue In Near Term'

Rediff.com12 Jun 2025

'Many global investors have been overweight on dollar assets, so some diversification or hedging is naturally expected.'

Regaining share key to more upside in automobile major Hero MotoCorp

Regaining share key to more upside in automobile major Hero MotoCorp

Rediff.com2 Jul 2025

Hero MotoCorp Ltd (HMCL) has been the best-performing auto stock over the last three months, gaining over 17 per cent during this period. Multiple tailwinds, especially on the rural front, are expected to boost its volumes. In addition to the demand drivers, new launches too should help drive growth both in the commuter and premium motorcycle categories.

A Deal Is Possible Only On Trump's Terms

A Deal Is Possible Only On Trump's Terms

Rediff.com31 Jul 2025

For India, the challenge is to strike a balance between tactical necessity and economic priorities, point out Pravin Krishna and Monil Sharma.

ETF Investing in Q2 FY26: What Investors Must Know?

ETF Investing in Q2 FY26: What Investors Must Know?

Rediff.com17 Jun 2025

Exchange Traded Funds (ETFs) have stepped into the spotlight this quarter. With evolving market conditions and shifting investor sentiment, ETFs offer a timely solution for accessing growth with liquidity and efficiency. In this article, we break down the most important ETF trends, performance drivers, and what to watch in the months ahead.

How q-com will drive India's blue-collar job market

How q-com will drive India's blue-collar job market

Rediff.com9 Jan 2025

The rapid rise of quick commerce is anticipated to create a substantial increase in the need for blue-collar workers, with India projected to require 2.4 million jobs by 2027, according to job matching and hiring platform Indeed. Quick commerce companies hired over 40,000 employees in the last quarter to handle increased festive shopping and e-commerce demand, Indeed India Sales Head Sashi Kumar said.